Now Available — California

Benefits Guidance
That Pays For
Itself.

Alfred is the AI-powered benefits advisor built for California’s public sector. Workers get instant, personalized guidance. You get qualified buyers.

The model is simple: Alfred helps California workers understand their benefits and identify coverage gaps — generating warm, ready-to-enroll leads that fund your license through policy sales.
Alfred Knows AI
2.3M+
CA Public Employees
$15B
Financial Wellness Market
93%
Workers Seek Guidance
58%
Would Use Employer Tools

Alfred pays for itself
through policy sales.

No cold leads. No wasted calls. Alfred surfaces workers who already understand their needs — and are ready to act.

01
Worker Uses Alfred
A California public employee answers a short questionnaire. Alfred analyzes their situation and surfaces coverage gaps, retirement shortfalls, and programs they qualify for.
02
Warm Lead Generated
The worker sees exactly what they’re missing and why it matters. They self-identify as a buyer — before they ever talk to anyone on your team.
03
Policy Enrollment
Your team or your carrier partner closes the enrollment. Revenue from policies sold covers the Alfred license — and typically exceeds it.
04
Referral Revenue Flows
AlfredKnows.ai earns a referral or commission on every policy sold through the platform — creating a shared incentive to convert.
💰

Your License Pays Itself Back

Even modest conversion rates on a base of California public employees generate enough in policy commissions to cover the platform fee many times over.

🎯

Leads Who Already Know What They Need

Alfred does the education upfront. By the time a worker reaches your enrollment team, they’ve already identified their gap and understand the solution.

🤝

A Shared Revenue Partnership

AlfredKnows.ai earns on policy sales — so our incentives are perfectly aligned with yours. We win when you win.

Multiple ways to
generate income.

Alfred creates value at every layer of the distribution stack.

💳
License Fees
Monthly or annual SaaS licensing per organization. Scales by employee population and usage.
RECURRING
🧾
Policy Commissions
Referral and commission revenue on every policy enrolled through the Alfred platform.
PERFORMANCE-BASED
🛠
Setup & White-Label Fees
One-time setup, customization, and white-labeling fees per new partner onboarded.
ONE-TIME
📊
Insights & Analytics
Aggregate data on benefits utilization and coverage gaps — valuable to California carriers.
PREMIUM ADD-ON

Simple for workers.
Powerful for you.

Three steps from question to confident decision — every time.

01 — ASSESS
💬

Worker Takes the Assessment

A short conversational questionnaire covering current coverage, employment tier, family situation, and financial goals. Under five minutes. No jargon.

02 — ANALYZE
🧠

Alfred Identifies the Gaps

Alfred cross-references eligibility rules, benefit options, and California-specific programs to show exactly where coverage is missing and what it’s costing them.

03 — ACT

Clear Next Steps to Enroll

Workers get a personalized recommendation with specific products and a direct path to enroll. Your team receives a warm, ready-to-close lead.

Three advisory modules.
One intelligent platform.

Deploy what your organization needs. Each module is a lead-generation engine.

🛡

Benefits Advisory

Guides California workers through health, life, dental, vision, and supplemental insurance. Identifies coverage gaps and surfaces the right products — turning education into enrollment.

CORE MODULE
📈

Financial Wellness

Helps workers understand CalPERS retirement, deferred compensation, savings shortfalls, and loan programs. Surfaces opportunities for financial products that genuinely fit.

ADD-ON MODULE
🏛

Government Programs Navigator

Connects California workers to state and federal programs they qualify for — Medi-Cal, SNAP, childcare assistance, housing programs, and more.

ADD-ON MODULE

Built for California’s
public sector ecosystem.

Alfred is a white-label platform. Your brand. Your distribution. Alfred’s intelligence doing the heavy lifting.

Public Employee Associations

Give California’s public workers a 24/7 benefits advisor while generating commission revenue on every policy enrolled through the platform.

  • New revenue stream from policy commissions
  • Increase open enrollment participation rates
  • Reduce inbound service burden on staff
  • White-labeled to your brand identity

Insurance Carriers & Brokers

Put your products in front of California’s 2.3M+ public employees at the exact moment they’re identifying a need. Alfred does the education — you close the sale.

  • Warm leads who already understand the product
  • Lower cost per acquisition vs. traditional channels
  • Faster enrollment cycles with less friction
  • API or white-label integration available

State & Local Government Agencies

Modernize benefits communication for your workforce while generating revenue that offsets HR operational costs.

  • Platform revenue offsets HR operational costs
  • Consistent, accurate benefits information statewide
  • Self-serve enrollment and eligibility guidance
  • Integrates with existing HR and payroll systems

Credit Unions & Financial Partners

Deepen relationships with California public sector workers — then convert financial wellness conversations into loan and product enrollments.

  • Convert wellness conversations into products
  • Increase engagement and retention
  • Cross-promote loans, savings, and insurance
  • Co-branded or fully white-labeled options

California-built.
Revenue-aligned.

Alfred isn’t another benefits tool that costs money to run. It’s a distribution engine that generates revenue while it serves.

01

California-Specific Intelligence

Trained on CalPERS, CalSTRS, state health plans, and California labor programs. Alfred knows the rules California workers live by.

02

Aligned Incentives

AlfredKnows.ai earns on policy sales, not just subscriptions. We’re invested in your conversion rates. When you grow, we grow.

03

Deploy in Weeks, Not Months

White-labeled under your brand faster than any custom build. Your eligibility rules, your product catalog, your identity.

Alfred Knows AI

Alfred KnowsWhat You Need Next

Ready to turn benefits
guidance into revenue?

Schedule a demo and see how Alfred can be deployed for your California organization in weeks — with a model that pays for itself.